Client: Total Career Solutions
Industry: Career Coaching, Outplacement, and HR Consultancy
Project Scope: Full Website Redesign
Website: www.totalcareersolutions.com
Background
Total Career Solutions is a UK-based career consultancy offering coaching, outplacement support, and HR services to individuals and organisations. Over time, their service offering had evolved significantly, but their online presence no longer reflected their professionalism or full capabilities.
The original website appeared dated in both design and functionality. It lacked mobile responsiveness, had unclear navigation, and presented inconsistent messaging with large amounts of cluttered text—making it difficult for visitors to find what they needed or understand the value Total Career Solutions provides.
In a competitive and fast-changing marketplace, the team recognised the need for a modern, strategically designed website to support their growth and better serve their core audiences.
Objectives
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Modernise the visual identity while retaining key elements of brand recognition.
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Improve navigation and usability across desktop and mobile.
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Clearly communicate services for clients.
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Enhance accessibility and performance for all users.
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Boost conversions through a more focused user journey and clearer calls-to-action.
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Strengthen SEO by improving site structure and content clarity.
Challenges
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Fragmented content structure.
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Confusing service descriptions and lack of differentiation between audience types.
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Minimal engagement on mobile devices.
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Absence of clear calls-to-action and trust-building elements such as testimonials or case studies.
Strategic Approach
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Discovery & Research
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Held initial consultations to align on business goals.
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Audited website analytics to identify weak points in user flow.
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Researched competitors and adjacent markets to inform positioning.
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Information Architecture
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Simplified navigation into clear audience pathways per service.
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Reorganised services to reflect the consultancy’s core offerings and specialisms.
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Content & Messaging
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Rewrote all main pages with an emphasis on clarity, tone, and SEO best practice.
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Created new landing pages targeted at different user needs and entry points.
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Added FAQs and testimonials to increase credibility.
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Design & Development
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Designed a clean, professional interface with a mobile-first, accessible approach.
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Developed a WordPress theme optimised for speed and usability.
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Implemented structured enquiry forms and booking tools to streamline lead capture.
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Ensured full responsiveness and WCAG-compliant accessibility.
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Results
| Metric | Before | After |
|---|---|---|
| Bounce Rate | 73% | 46% |
| Average Time on Site | 0:58 | 2:17 |
| Conversion Rate | 0.9% | 4.3% |
| Mobile Performance (Lighthouse Score) | 42 | 91 |
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Improved Engagement: Visitors now spend more than twice as long on the site.
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Simplified Navigation: 35% reduction in drop-offs from core service pages.
Client Feedback
”I couldn't be happier with the website that Silk Media created for me for Total Career Solutions. They truly understood what my career coaching business needed and delivered a site that's both professional and easy to navigate.
What impressed me most was how they translated my ideas into a website that perfectly represents the services I offer clients. The site works great on all devices, loads quickly, and has significantly improved my google ranking.
Like any project, we had some initial teething problems, but they were quick to troubleshoot and resolve every issue. Their problem-solving skills really shone through during this phase. What's been particularly impressive is how well my site now ranks on Google for key search terms in the career coaching space.
Working with Silk was a pleasure from start to finish. They communicated clearly, met every deadline, and were always open to my feedback. Since launching the new site, I've seen a noticeable increase in client inquiries.
Richard Bunkham
Conclusion
The website redesign for Total Career Solutions was more than a visual overhaul—it was a strategic reimagining of their digital presence. The new site supports the business’s long-term goals, strengthens client engagement, and provides a platform that grows with their evolving service offering.
Transformation Comparison
