A detective-style deep dive into why some websites get traffic but no enquiries, and how to fix it.
Picture the scene. It was a rainy Monday afternoon.
The office was quiet, save for the soft click of keys and the occasional hum of a Slack notification. That’s when she walked in.
A client.
Tired eyes. Big dreams. And a website that looked just fine… on the surface.
“We’re getting traffic,” she said, “but no one’s filling in the form. No calls. No sales. It’s like they visit… then vanish.”
A classic case.
The Case of the Vanishing Website Leads.
Chapter 1: The Ghost Button
Our first suspect?
The button. The big, bold, “GET STARTED” call-to-action sitting proudly on the homepage.
Only it wasn’t bold. It was grey. Passive. Almost apologetic.
Verdict:
Too many sites treat calls-to-action like afterthoughts. If you want action, ask for it clearly, confidently, and consistently.
Chapter 2: The Missing Motive
Visitors were arriving, sure. But why were they there? What problem were they hoping to solve?
The site didn’t say.
No headline to hook. No value to offer. Just vague phrases like “Solutions for Every Business” and “Empowering Digital Possibilities.”
Verdict:
If your homepage doesn’t clearly answer what you do, who you help, and why it matters, don’t expect leads. Clarity is your best sales tool.
Chapter 3: The Form from Hell
Found it.
Seven fields. Required.
Full name. Company. Job title. Budget. Phone. Reason for contacting. Favourite font.
Okay, maybe not that last one. But it might as well have asked.
Verdict:
Long, intimidating forms scare people off. Keep it short, friendly, and friction-free. Want more details later? Great. Start the conversation first.
Chapter 4: The Mobile Trap
On desktop, the site was fine.
But mobile told another story.
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Menu hidden in an awkward corner
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Text overlapping hero images
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Pop-up blocking the call button
Verdict:
Over 60% of web traffic is mobile. If your site isn’t built for small screens, you’re turning away leads before they even get a chance to care.
Chapter 5: The Untrustworthy Alibi
No testimonials. No case studies. No logos.
Just promises.
Verdict:
You can tell people how great you are all day long, but they won’t believe you until someone else says it. Social proof matters more than ever.
Case Closed
We made the changes.
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Stronger messaging
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Clearer calls to action
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A form that didn’t require a PhD
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Proper mobile optimisation
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Real proof from happy clients
Three weeks later, leads were rolling in. Quality ones, too.
Because the truth is this:
A beautiful website means nothing if it doesn’t convert.
Final Word:
If you’ve ever felt like your site is working hard but delivering nothing, you might have a mystery on your hands.
We’ve solved dozens like it.
🕵️♂️ Want us to take a look? We’re ready to investigate.
