What Your Competitor’s Website Is Doing Better (And How to Catch Up)
If you’ve ever looked at a competitor’s website and thought, “Why are they getting all the leads?”, you’re not alone. The truth is, their site might be doing a few key things better—things that aren’t flashy, but deeply strategic.
Here’s what to look for—and how your business can catch up.
1. Faster Site = Better User Experience (UX)
Your competitor’s website probably loads in under 3 seconds. Yours? If it takes longer, users bounce. Page speed impacts both user experience and Google rankings.
Action Tip: Run your site through Google PageSpeed Insights. Optimise images, use caching, and consider upgrading your hosting.
2. Clearer Messaging
Confused visitors don’t convert. Competitor websites that clearly state what they offer, who it’s for, and how it solves a problem—win.
Action Tip: Refine your homepage headline. In one sentence, explain the value you provide and who it’s for.
3. Sharper Branding
Even small visual differences matter. Strong branding builds trust instantly. That means consistent fonts, colour schemes, and tone of voice.
Action Tip: Audit your branding. Does your site look modern, cohesive, and professional? If not, it’s time for a refresh.
4. Stronger Calls to Action (CTAs)
A good website guides users to take action. That might be booking a call, downloading a resource, or making a purchase. Your competitor likely has CTAs that pop—and convert.
Action Tip: Check if every page has a clear next step. Use strong verbs and focus on the benefit.
5. Better SEO Structure
Competitors with better search rankings often aren’t “lucky”—they’re structured. Clean URLs, proper heading tags, optimised meta data, and internal linking all contribute.
Action Tip: Use an SEO plugin like Rank Math or Yoast to audit and improve your site’s on-page SEO.
6. They Copy Strategy, Not Just Style
Smart competitors study what works—then adapt it to fit their brand. That’s not copying—it’s levelling up.
Action Tip: Do a competitor audit. What structure, offers, or content are they using that works? Don’t replicate the look—replicate the logic.
Final Thoughts
Competition isn’t personal—it’s performance. If their site is faster, clearer, and better optimised, they’ll keep winning. But now you know what to look for—and how to beat them at their own game.
